Do you want to increase traffic to your library? Follow these 10 simple steps to enhance your library publicity and get in front of the public!
1. Get yourself out there. Give talks and write articles about your program. Offer monthly training workshops on how to access and use your collections and services.
2. Create programs that use unique features of your library. Are the holidays coming up? Why not have a holiday gift-giving program with ideas on how to use your makerspace? Is your local school struggling for space? Offer to rent out space for classes or computer labs.
3. Go where the people are. Do you loan out devices or have a great ebook collection? Then ask staff, volunteers, and library patrons to use them in public spaces, such as coffee shops, while wearing pins that advertise they are reading a tablet from the library. You could even put a bold sticker on the device itself so wherever patrons are using it they are inadvertently advertising your library.
4. Use social media. Make a Pinterest site for things people have made in your makerspace or write a blog featuring Q&As with visiting authors.
5. Let other libraries know. Post your new assets and invitations on listservs and ask nearby libraries to advertise your upcoming programs or your collections.
6. Create a YouTube channel with How-to videos. You can demonstrate how to make cool things in your makerspace, interview people who use your resources for usual projects, or demonstrate how to use your collections.
7. Send personal invitations. There’s nothing quite like a handwritten invitation that beckons. Invite faculty to an app demonstration complete with appetizers and wine. Or why not send invitations to local preschools to invite them to story hour?
8. Involve local niche interest groups. Special interest groups like the local history society, business networking groups, or parent groups can be great sources of programs that involve different parts of your community.
9. Tap into local talent. Host an open mic poetry night, an art show, or an engineering design competition.
10. Dress the part. Don’t just host a reading; invite people to come dressed as the characters or in the time period the work takes place. Whether it’s mystery night at the library, a Halloween masque party, cosplay, or recognizing the anniversary of a special collection, make it an event people remember and look forward to.
Download our free white paper, The Librarian of the Future, for more information about features you can highlight when publicizing your library to the community.Tags: library programs, library publicity, library makerspace